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2022년 5월 08일
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In mature organizations, marketing, sales, and service is USA Phone Number List well attuned to each other. But there is always room for improvement. The contact center is a valuable 'antenna' for the market. 5 tips for marketers to make the most of it. Many companies choose to 'automate simple customer USA Phone Number List contact'. The argument given for this is that employees of flesh and blood are then available for the 'more complex conversations'. In practice, before his or her problem ends up in the 'complex' box, the customer still has to go through processes and channels that the USA Phone Number List company has devised. Think of the chatbot that is more prominent and more accessible than USA Phone Number List the telephone number and of the self-service pages in which you never see your question in the FAQs. All those digital things are very hip and referred to as innovation and digital transformation. That does not mean that will the USA Phone Number List also be easier for the customer. According to NTT's annual Global Customer Experience Benchmarking Report, there is still a gap between what the organization thinks the consumer wants and what the consumer really the USA Phone Number List wants. Other examples of this focus on technology are the creation of the USA Phone Number List of a universal agent desktop. This gives the employee all the relevant information in one place. But without a broader mandate, these complex problems will not get along. And what about 'next best action': using data to help the employee make the most suitable offer for up-and cross-selling. A good offer is only made when the customer calls. But has the USA Phone Number List company itself already casually and proactively inquired with the customer whether everything is still satisfactory? It is therefore understandable that some of the customer contact professionals are frustrated about their own field and even call for USA Phone Number List innovation.
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